In-kind rebrand, visual identity and business design project for Markhor, a Pakistani handcrafted shoe startup. During my year with Acumen, the young founders of (then known) Hometown involved me in how to globalise their handmade shoe startup and give their village-based craftsmen a brighter future. This is a story of the labor of love and how design meets business with social impact. Markhor raised over USD100K on Kickstarter and later made it to Y Combinator. More information about the Kickstarter campaign:

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