A movement that empowers you with information + tools to shop sustainably. Project JUST is an online platform that reviews brands for their supply chain ethics and sustainability, and publishes shopping guides of the best brands under its JUST APPROVED™ seal.
Project JUST: Let's Change The Way We Shop
Working in partnership with the founders, I developed and defined the brand’s value proposition, business goals and culture. I designed and executed JUST’s visual identity, creating an iconic consumer facing brand that was a finalist at the W Magazine Fashion Future Award for the category Big Ideas / Most Promising New Digital Fashion Project.